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FOR IMMEDIATE RELEASE | OTC Disclosure & News Service | March 25, 2026
EARI Streamlines Operations, Suspends Debt Conversions, and Focuses on Revenue-Generating Subsidiaries
Las Vegas, NV — March 25, 2026 — Entertainment Arts Research Inc. (OTC: EARI), a diversified lifestyle and consumer goods holding company, today announced a significant strategic shift in its forward business plan aimed at improving operational efficiency and reducing costs.
EARI Eliminates Non-Performing Brands
As part of this initiative, EARI will eliminate non-performing brands, including Blossom Water, Neo Water, and other underutilized assets that have remained inactive on the Company's books.
"These brands never gained meaningful traction and have remained dormant for years," said management. "We will be working closely with all relevant stakeholders over the coming weeks to determine the most appropriate path forward for each brand."
Debt Conversion Suspension to Protect Shareholders
EARI has implemented a new policy to temporarily suspend the conversion of debt notes into equity. This measure is designed to reduce potential stock dilution as management actively engages in discussions to restructure and retire existing debt obligations.
"We recognize shareholder concerns regarding dilution and capital structure," management added. "Our team is committed to addressing these issues and strengthening the Company's financial position. We appreciate our shareholders' continued patience and support."
EARI's Active Subsidiaries: BMR Distribution, Kendrick Global Brands
Following the strategic restructuring, EARI is focusing on its highest-growth subsidiaries:
- BMR Global Distribution — CGMP-certified supplement manufacturer distributing in 28+ countries
- Kendrick Global Brands — Consumer lifestyle brands including Nature's Fit Gummies
BMR Distribution's products are also endorsed by Einstein & Arnold Wellness Centers, a holistic brain health and wellness center that shares the same ownership as BMR Distribution.
Related Press Releases:
- EARI Acquires BMR Global Distribution — Feb 2026
- EARI Launches Live Event Company — April 2026
- BMR Distribution Expands Creatine Gummy Line — June 2026
FAQs: EARI Strategic Business Changes
Why did EARI suspend debt-to-equity conversions?
EARI temporarily suspended debt note conversions into equity to protect shareholders from dilution while management restructures and retires existing debt obligations. This is part of a broader financial optimization plan.
What brands did EARI eliminate?
EARI eliminated Blossom Water, Neo Water, and other dormant brand assets that showed no meaningful market traction. The company is now focused on its active, revenue-generating subsidiaries: BMR Distribution and Kendrick Global Brands.
What is EARI focusing on going forward?
Entertainment Arts Research Inc. (OTC: EARI) is focusing on BMR Global Distribution (wholesale supplements, 28+ countries), Kendrick Global Brands (Nature's Fit Gummies), and a new live events division (KidFit Strong).
Contact: William Coogan, CEO | Entertainment Arts Research Inc. | info@eariholdings.com | www.eariholdings.com
