Nature's Fit Gummies Launches on TikTok Shop, Meeting Clean-Label Buyers Where They Already Scroll

The Tamarac maker brings its all-natural, vegan gummies to the fastest-growing storefront in U.S. social commerce — premium formulas from an owned CGMP plant, backed by a publicly traded parent.

TAMARAC, Fla., July 7, 2026 — BMR Distribution today announced that its direct-to-consumer line, Nature's Fit Gummies, is launching on TikTok Shop, placing the brand's all-natural, vegan supplements in front of the audience that now discovers products by watching rather than searching.

The move meets buyers on the channel where they already spend their attention. TikTok Shop's U.S. sales grew roughly 108 percent year over year in 2025 to reach an estimated $15.8 billion, a signal that social video has become a primary place Americans find and buy wellness products.

"Our buyer is already on TikTok, watching someone read a label out loud, and that is exactly where we want to be," said Michael Ardner, CEO, BMR Distribution. "We would rather earn her with an all-natural, vegan gummy made in our own Current Good Manufacturing Practice plant than compete on who is cheapest. When the parent company is publicly traded and the manufacturing is ours, we can stand behind everything on the screen."

Nature's Fit Gummies are produced under CGMP standards in a facility BMR Distribution's partners own and operate, are formulated to be all-natural and vegan, are reaching shoppers through Walmart, and are backed by a publicly traded parent company, EARI. The brand's product development also draws on the company's Einstein & Arnold partnership.

The TikTok Shop launch is part of a broader marketplace expansion for the direct-to-consumer line, already available at naturesfitgummies.com. Retailers, gyms, and e-commerce brands that want a cleaner gummy than the cheapest white-label option can reach BMR Distribution's private label team at (786) 685-4753.

About BMR Distribution
BMR Distribution is a CGMP-certified wholesale supplement manufacturer and distributor headquartered in Tamarac, Florida. Its direct-to-consumer line, Nature's Fit Gummies, is available at naturesfitgummies.com. For more information, call (786) 685-4753.

Forward-looking statements herein are made within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are subject to risks and uncertainties that could cause actual results to differ materially. The company undertakes no obligation to update any forward-looking statements except as required by law.

Media Contact: BMR Distribution | (786) 685-4753 | support@bmrdistribution.com